Tracking quality on Webflow

What this means for Webflow

Webflow sites score a median of 74, but consent compliance remains critically weak: only 13% pass Consent Mode v2, with an 87% failure rate on this check alone. Two-thirds run GA4 and nearly half use GTM, yet a third lack proper GA4 measurement IDs—a foundational setup issue that undermines tracking reliability. Session replay adoption is modest (47% Hotjar penetration), while ad-pixel coverage is broad and balanced across Google Ads, Bing UET, and LinkedIn Insight at roughly 27–29% each. This vendor mix suggests Webflow creators prioritize conversion tracking over privacy-first implementation. The gap between overall score and consent enforcement points to a knowledge or priority misalignment: these sites have solid tracking infrastructure but haven't integrated Google's consent framework updates. Audit your Webflow project's GTM configuration and map your consent flows against Consent Mode v2 requirements.

Generated from the Webflow-only stats above. Refreshes hourly.