Tracking quality across the open web
Aggregate stats from every public TagEasy audit. We never store the actual site contents — these numbers are just the per-check tally, vendor detections, and platform guess. Refresh hourly.
Sites audited
106
Median score
49 / 100
Mean score
48 / 100
Consent Mode v2
8%
pass rate
What this means
# Tracking Quality Benchmark: All Platforms The median audit score of 49 reveals a field in crisis. Every single site failed page-load performance checks, and 92 percent lack proper Consent Mode v2 implementation—with only 8 percent passing consent audits overall. GA4 measurement ID failures hit 76 percent, suggesting widespread analytics misconfiguration. The vendor landscape shows heavy reliance on analytics (GTM 21%, GA4 20%) and ad pixels (Google Ads 12%, Meta 9%) with minimal session-replay adoption (Hotjar at just 15% of audits). CDPs are virtually absent at 1–2 percent penetration. This imbalance—robust ad-tracking infrastructure paired with weak consent controls and broken page-load behavior—indicates sites are collecting data aggressively while failing basic performance and privacy standards. Run a full audit now to identify page-load blockers and audit your consent implementation against v2 standards.
Generated from the headline stats above. Refreshes hourly.
Score distribution
Where the typical site lands on the 0–100 tracking-quality scale.
Where most sites fail
Pass / warn / fail rate per check, sorted by what trips up the most sites.
| Check | Pass | Warn | Fail |
|---|---|---|---|
| Page load | 0% | 0% | 100% |
| Consent Mode v2 | 8% | 0% | 92% |
| GA4 measurement ID | 24% | 0% | 76% |
| GTM container | 26% | 74% | 0% |
| Meta Pixel | 12% | 88% | 0% |
| TikTok Pixel | 6% | 94% | 0% |
| Google Ads conversion | 15% | 85% | 0% |
| Consent banner | 29% | 71% | 0% |
| DataLayer initialised | 32% | 68% | 0% |
| PII in URL | 100% | 0% | 0% |
| Tracking script weight | 100% | 0% | 0% |
| GTM debug mode | 100% | 0% | 0% |
| HTTPS | 100% | 0% | 0% |
| Single GA4 property | 93% | 7% | 0% |
Vendor adoption
Share of audited sites where the tag was detected — either on the homepage or inside its GTM container.
Ad pixels
Analytics
Session replay
A/B testing
Error monitoring
Chat / messaging
Affiliate / partner
By platform
What the audited sites are built on. “Unknown” means we couldn't identify a platform from the HTML.
By platform
Each platform has its own benchmarks page with the same breakdown filtered down to just that ecosystem.
- Shopify26 audited
See Shopify-only benchmarks →
- WordPress10 audited
See WordPress-only benchmarks →
- WooCommerce2 audited
See WooCommerce-only benchmarks →
- Squarespace
See Squarespace-only benchmarks →
- Wix
See Wix-only benchmarks →
- Webflow3 audited
See Webflow-only benchmarks →
- BigCommerce
See BigCommerce-only benchmarks →
- Next.js
See Next.js-only benchmarks →
How does your site stack up?
Run the same audit on any URL. No signup, no email required. Your result joins the benchmarks above when it finishes.