Live data

Tracking quality across the open web

Aggregate stats from every public TagEasy audit. We never store the actual site contents — these numbers are just the per-check tally, vendor detections, and platform guess. Refresh hourly.

Sites audited

106

Median score

49 / 100

Mean score

48 / 100

Consent Mode v2

8%

pass rate

What this means

# Tracking Quality Benchmark: All Platforms The median audit score of 49 reveals a field in crisis. Every single site failed page-load performance checks, and 92 percent lack proper Consent Mode v2 implementation—with only 8 percent passing consent audits overall. GA4 measurement ID failures hit 76 percent, suggesting widespread analytics misconfiguration. The vendor landscape shows heavy reliance on analytics (GTM 21%, GA4 20%) and ad pixels (Google Ads 12%, Meta 9%) with minimal session-replay adoption (Hotjar at just 15% of audits). CDPs are virtually absent at 1–2 percent penetration. This imbalance—robust ad-tracking infrastructure paired with weak consent controls and broken page-load behavior—indicates sites are collecting data aggressively while failing basic performance and privacy standards. Run a full audit now to identify page-load blockers and audit your consent implementation against v2 standards.

Generated from the headline stats above. Refreshes hourly.

Score distribution

Where the typical site lands on the 0–100 tracking-quality scale.

0–19 (broken)
20 sites
20–39 (poor)
1 site
40–59 (mixed)
61 sites
60–79 (decent)
10 sites
80–100 (healthy)
14 sites

Where most sites fail

Pass / warn / fail rate per check, sorted by what trips up the most sites.

CheckPassWarnFail
Page load 0% 0% 100%
Consent Mode v2 8% 0% 92%
GA4 measurement ID 24% 0% 76%
GTM container 26% 74% 0%
Meta Pixel 12% 88% 0%
TikTok Pixel 6% 94% 0%
Google Ads conversion 15% 85% 0%
Consent banner 29% 71% 0%
DataLayer initialised 32% 68% 0%
PII in URL 100% 0% 0%
Tracking script weight 100% 0% 0%
GTM debug mode 100% 0% 0%
HTTPS 100% 0% 0%
Single GA4 property 93% 7% 0%

Vendor adoption

Share of audited sites where the tag was detected — either on the homepage or inside its GTM container.

Ad pixels

Google Ads
12%
Bing UET
8%
LinkedIn Insight
5%
TikTok Pixel
5%
Reddit
4%
Snap
4%
Pinterest
1%

Analytics

DTC / Marketing

CDPs

RudderStack
1%

A/B testing

Convert
1%
VWO
1%
AB Tasty
1%

Error monitoring

New Relic Browser
4%
Bugsnag
1%

Chat / messaging

HubSpot Chat
2%

Affiliate / partner

Awin
1%
Impact
1%
Rakuten / LinkSynergy
1%

By platform

What the audited sites are built on. “Unknown” means we couldn't identify a platform from the HTML.

Shopify
25%
26 sites
WordPress
9%
10 sites
Webflow
3%
3 sites
WooCommerce
2%
2 sites
Unknown
61%
65 sites

By platform

Each platform has its own benchmarks page with the same breakdown filtered down to just that ecosystem.

How does your site stack up?

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