Tracking quality on WordPress

Aggregate stats from every public TagEasy audit where we identified the site as WordPress. Refresh hourly.

WordPress sites audited

Median score

80 / 100

Mean score

74 / 100

Consent Mode v2

10%

pass rate

What this means for WordPress

WordPress sites in this audit cohort score a median of 80, but that headline masks a critical compliance gap. Consent Mode v2 adoption is nearly nonexistent—90 percent fail the check—despite 70 percent running GA4 and 60 percent using GTM, both of which benefit significantly from proper consent signaling. The stack itself is predictable: GA4 and GTM dominate analytics, Hotjar leads session replay at 60 percent penetration, and ad pixels (LinkedIn Insight, Google Ads, Meta) cluster around 20–40 percent. What's notably absent is CDP infrastructure—only 10 percent use Segment—meaning most sites are stitching user data across tools manually. The second-weakest finding, GA4 measurement ID validation at 30 percent failure, suggests incomplete or misconfigured implementations. For WordPress operators, the immediate action is to audit and implement Consent Mode v2 across your GTM and GA4 setup, then validate measurement IDs before the next compliance review cycle.

Generated from the WordPress-only stats above. Refreshes hourly.

Score distribution

Where the typical WordPress site lands.

0–19 (broken)

0 sites

20–39 (poor)

0 sites

40–59 (mixed)

2 sites

60–79 (decent)

3 sites

80–100 (healthy)

5 sites

Where WordPress sites fail most

Check	Pass	Warn	Fail
Consent Mode v2	10%	0%	90%
GA4 measurement ID	70%	0%	30%
TikTok Pixel	10%	90%	0%
Google Ads conversion	30%	70%	0%
Single GA4 property	80%	20%	0%
DataLayer initialised	50%	50%	0%
GTM container	60%	40%	0%
PII in URL	100%	0%	0%
Meta Pixel	20%	80%	0%
Tracking script weight	100%	0%	0%
GTM debug mode	100%	0%	0%
HTTPS	100%	0%	0%
Consent banner	30%	70%	0%