Sites running Optimizely

Web + feature experimentation platform.

Median score

81 / 100

Mean score

72 / 100

Common companion vendors

How often we see other tracking vendors alongside Optimizely.

GA4

58%

GTM

53%

Bing UET

42%

Google Ads

42%

32%

TikTok Pixel

26%

Shopify

16%

3 sites

WooCommerce

11%

2 sites

WordPress

1 site

Unknown

68%

13 sites

Sorted by tracking-quality score. Click through to the full profile.

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