Plans & billing

TagEasy is sold per-organization. Each org has one subscription, which sets your website + event quota. Free orgs can use the product fully — the paid tiers exist to grow with you.

Tiers at a glance

Annual billing = 2 months free on every paid tier (pay for 10, get 12). See the live pricing page: /pricing.

What each tier unlocks

Tiers aren't just bigger quotas — each price step unlocks a distinct capability layer:

• Free — guided GTM setup, GA4 connect, event templates, custom events, and in-app GTM publish. Enough to get a site fully tracked.
• Starter — the "is it working?" layer: health monitoring & verification, GTM container hygiene + Consent Mode v2 + PII-leak audits (with weekly history), the live dataLayer event feed, and the weekly health summary email.
• Pro — the intelligence layer: the AI co-pilot (one-click auto-config, suggest, debug, explain anomalies, normalize), the tracking plan editor with schema versioning, the tag inventory scanner (scheduled or on-demand), funnel anomaly detection (step-to-step conversion drops), per-event anomaly alerts with tunable thresholds over email + Slack, GA4 reconciliation, and the dataLayer variable + GA4 dimension creator.
• Business — the advanced / integration layer: synthetic browser journeys (screenshots-on-failure, network-request assertions, variable templating, scheduled re-runs), org-wide tracking-plan governance policies, server-side tagging (your own sGTM container), revenue reconciliation (GA4 vs. your real orders in Shopify, WooCommerce, Stripe, or BigCommerce), the server ingest API + Meta Conversions API, and bulk event upload.
• Agency — everything in Business plus white-label branding, multi-client management, per-client Slack channel overrides, and bulk generation of white-label client reports.

If you cancel or a payment lapses, the account drops to Free — existing tags keep firing, but the paid capability layers lock until you resubscribe.

What counts as an event?

One tracked event fire on a site running your TagEasy GTM container. Page-views don't count unless you explicitly track them as a VisualEvent.

Pixel fires (Meta, Google Ads, TikTok) don't count as separate events — they share the underlying VisualEvent fire.

What happens at the limit

• Soft warn at 80% — banner in your dashboard, no interruption
• Hard at 100% — new VisualEvent / Website creation returns 403 with { code: "PLAN_LIMIT" } until you upgrade or the next billing period

Existing events keep firing — we don't throttle traffic. We just stop letting you add more rows.

Upgrading

1. Dashboard → Settings → Billing
2. Pick a plan + billing cycle → Upgrade
3. You're redirected to Stripe Checkout
4. On success, Stripe's webhook updates your subscription immediately — the new quota is live within seconds

Downgrading

Open the Stripe Billing Portal from Settings → Billing → Manage billing. Pick a lower plan there → confirm. The change takes effect at the end of your current billing period (no proration).

If your usage exceeds the downgraded plan's limits at the time of the change, existing events / websites stay active but you can't add new ones until you free up room.

Annual vs. monthly

• Both plans get identical features and quotas
• Annual is paid up-front and is “2 months free” — pay for 10, get 12
• You can switch between them at the next renewal via the billing portal

Enterprise quotes

If your needs exceed Agency limits — more than 75 sites, higher event volume, custom SSO, dedicated support — request a quote. Enterprise plans are negotiated per-contract: website and event limits are set as custom per-subscription overrides to match what you actually need, rather than a fixed published number.

1. Pricing page → Contact Sales button under Enterprise
2. Fill out the form (org details, expected scale, integrations)
3. TagEasy responds within one business day with a price
4. If you accept, you get a Stripe Checkout link tied to a custom plan
5. On payment, your org is auto-created (or upgraded) to Enterprise

Stripe billing portal

The portal lets you:

• Update payment method
• See past invoices + receipts
• Change plan or billing cycle
• Cancel subscription (active until period end)

Access it from Settings → Billing → Manage billing.

Refunds + cancellations

• Cancellation: any time, full access through the paid period end
• 7-day money-back guarantee: full refund on any paid plan if you request it within 7 days of the charge — email admin@hexcorp.io
• After 7 days: charges are non-refundable; cancel any time to stop future billing

Multiple orgs vs. one big org

Each org has its own subscription. If you run multiple businesses, decide:

• One org per business — separate billing, each can have its own plan, harder to manage
• One org for everything — combined billing, single plan covers all sites, easier to share with team members

For agencies running multiple client sites under one roof, the Agency plan is purpose-built for that — one billing relationship, separate client orgs for each customer.